Marketing Manager

Charlottetown - Prince Edward Island (PE),

Rodd Hotels and Resorts

Job Description:

Rodd Hotels & Resorts, one of Atlantic Canada’s largest privately-owned hotel chains, requires a Marketing Manager to be based out of our corporate office in Charlottetown, Prince Edward Island.

The successful candidate will oversees all marketing planning and execution strategies for a portfolio of 7 Hotel and Resort properties with Food and Beverage and Banquet facilities. The successful candidate will be responsible for the development, management and execution of all aspects of the marketing/branding strategies to include Marketing Budgets, Digital and Print Advertising, Collateral, Video/Photography Assets etc. that maximize exposure in order to achieve budgets and increase revenues.


Ø Develop strategic marketing plans and establish annual marketing budgets in conjunction with the sales and revenue teams


Ø Creates, manages and implements media/marketing plans and programs and publication of all marketing material in line with marketing plans

Ø Ensures hotels receive regular exposure in local, national, and international media through print, online, radio and


Ø Manage and improve lead generation campaigns, measuring results.

Ø Presents on marketing activity and production utilizing supporting data to the management and ownership group.

Ø Maintains a forward looking analysis/plan and strategic direction at all times

Ø Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Ø Oversees the management, training and career development of the Marketing team (Social Media Manager, Marketing Coordinator and Graphic Designer)

Skills/Abilities and Qualifications

Ø Post-secondary education with a specialization in marketing.

Ø Strong analytical and project management skills

Ø Confident and dynamic personality

Ø Strong creative outlook

Ø Previous hotel experience considered an asset.


  • Extended health care
  • Dental care
  • RRSP Match
  • Vacation & paid time off

Job Types: Full-time, Permanent


  • Marketing: 3 years (Preferred)


  • DCS / DEC (Preferred)

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