Digital Media Specialist

locationCalgary - Alberta (AB),

atClique Hotels & Resorts

Job Description:

CLIQUE Hotels & Resorts is a dynamic and growing hospitality management company. We pride ourselves on service excellence and continue to raise the bar in hospitality. CLIQUE Hotels & Resorts is currently seeking an experienced and enthusiastic Digital Media Specialist to join the growing Sales & Marketing team. This position is responsible for managing digital media for all of Clique’s eight hotels and resorts in Canmore, Calgary and Whistler.

Digital Media Specialist is based in our Calgary office.

Digital Media Specialist Job Summary
As Clique’s Digital Media Specialist, you will take a lead role implementing digital ad campaigns and social media. Primary focus will be on PPC, DRM, email campaigns and social media advertising. You will also oversee the PPC and DRM keywords and ad buys and generate tags so that our metadata accurately represents us in browse and search results. Applicants must be comfortable working with mainstream platforms while staying up to date on up-and-coming media trends.

Digital Media Specialist Duties and Responsibilities
  • Plan ad campaigns for digital delivery platforms
  • Ensure digital assets meet the individual requirements of each platform
  • Analyze each campaign and optimize performance
  • Generate tags and oversee keyword analysis
  • Stay up
to date on new media platforms and tactics
Digital Media Specialist Requirements and Qualifications
  • Digital marketing experience (3+ years preferred)
  • Proficiency with Adobe Creative Suite, MS Office
  • Comfortable working with Facebook Ads, Google Ads, Google Analytics, pixels, tags and other advertising platforms
  • Attention to detail
  • Excellent analytical, problem-solving, and planning skills

About you
You have to be a pioneer, continually championing the latest industry changes. You also have to have a collaborative spirit and be willing to work with other departments.
An appreciation for branding is also essential as you will have to help build/maintain an online presence that reflects Clique Hotels & Resorts. An analytical mind is helpful as you will have to look at data and learn how to extract the pertinent information that will keep Clique’s strategy strong. In a nutshell, you have to be tried and true in your beliefs that digital marketing reigns supreme, keep up to date to support your opinions, but also work well with others, so people want to help see your ideas come to fruition.
You will help influence others and drive results through collaboration. You must be able to work with colleagues and contacts at all levels to develop compelling offers and drive growth.

Similar Jobs in Alberta